Steve Serra is Vice President of Product & Innovation within the United Technologies Digital Technology group. In his role at the Brooklyn DX (Digital Accelerator), Serra oversees the Product team and partners with the heads of Data, Design and Engineering to define UTC’s digital best practices. The DX’s 150-plus staff partners with UTC’s four business units – Pratt & Whitney, Collins Aerospace, Otis, and Carrier – to drive innovation and business efficiency. Before joining the Fortune 100 company, Serra worked as a consultant at digital and innovation agencies like HUGE and Frog Design where his practice focused on setting digital transformation and enterprise innovation strategies with large, global clients.
At Huge, Serra established the Business & Product Innovation practice and led broad, enterprise-wide digital transformation initiatives that helped bring a user-centric perspective to strategic planning activities. He guided such efforts at J.P. Morgan Chase, Thomson Reuters, Thermo Fisher Scientific, and the Rome-based, international power company Enel. He also spearheaded the development of the “Huge Ideas” methodology, a design thinking approach for strategic planning sessions.